Gin! If you love cocktails, (you’re here at Williams & Graham, so you must) then you love gin even if you don’t know it yet. Gin has been the foundation of the cocktail world since there were cocktails. Why? Imagine a spirit made lovingly from the most exotic flavors on earth with strength to spare. Gin is a base you can hammer with bitters, tickle with sweeteners or push with citrus and it stands it’s ground, gets better even. Gin is like the Hulk, the more you beat on it the mightier it becomes. In the right hands a gin cocktail will change your life. Changed mine. Forget what you think you know. Let us show you why everyone who makes drinks for a living reveres the botanical lady. Trust the Captain. Trust the Crew. Gin! Shout it from the rooftops.
– Jon Santer, The Prizefighter, Emeryville CA